Privacy Policy
Last updated: October 10, 2026
Who we are
MainStreet collects only what it needs to answer shopper questions in a store and show that store how its shelf is doing. We never ask shoppers for their name, email or phone number, and we do not sell personal information.
MainStreet (“we”, “us”) runs atthemainstreet.com and the in-store shopping assistant that opens when a shopper scans a MainStreet QR code. This policy covers three groups: shoppers who use the assistant, retailers who log in to the MainStreet dashboard, and visitors to our website.
Information we collect
Shoppers use the assistant without an account; we tie their chats to a random device ID, not to who they are. Please don't type personal details such as your name, address or health information into the chat.
| Who | What we collect | How |
|---|---|---|
| Shoppers | The messages you send and the assistant's replies | Saved with the chat session |
| Shoppers | Which store and QR code you scanned, and when | Recorded when the chat opens |
| Shoppers | Products you open from the chat | Recorded as a product view |
| Shoppers | A random device ID | Stored in a signed cookie (ms_device) for up to 1 year |
| Everyone | IP address | Used to limit request volume and stop abuse |
| Everyone | How you use our pages: clicks, scrolls, taps, device and browser type | Collected by an analytics provider |
| Retailers | Name, email and profile photo from a single sign-on provider, or the email and password you sign in with | Handled by our login provider |
| Retailers | Your store and catalog details | Entered by you or imported for you |
How we use it
We use this information to run the assistant, improve it, and give retailers insight into their own shop.
- Answer your questions. Your messages go to an AI model, which uses them along with the store's catalog to reply.
- Show retailers what shoppers ask. A store's dashboard shows totals and themes from chats in that store, such as common questions and which products were opened. It does not show who you are.
- Improve MainStreet. We review chats and usage to fix wrong answers and make the assistant better.
- Keep the service safe. Device IDs and IP addresses let us cap daily use and block abuse.
- Sign retailers in and show each retailer only their own store's data.
We do not sell personal information, and we do not use it for advertising.
Who we share it with
We share information only with the retailer whose store you visited and with the service providers that run MainStreet for us.
| Type of provider | What they do | What they receive |
|---|---|---|
| AI model provider | Writes the assistant's replies | Chat messages and catalog details |
| Database and login provider | Stores data and signs retailers in | All stored data listed above |
| Hosting provider | Runs the website and app | Requests, including IP address |
| Analytics provider | Measures how our pages are used | Page interactions and device details |
| Single sign-on provider | Signs retailers in, if you choose it | Your sign-in request |
We may also disclose information if the law requires it, or to a buyer if MainStreet is sold or merged.
Retention, security and cookies
We keep chat history and retailer account data while MainStreet is running, unless you ask us to delete it sooner. We remove it when it is no longer needed.
Only our servers can read stored chats, and retailers can see only their own store's data. No system is perfectly secure, but we limit who and what can access your information.
We use these cookies and similar tools:
ms_device: a random, signed device ID that links your chats and enforces daily limits. It lasts up to 1 year.- Login cookies: keep retailers signed in to the dashboard.
- Analytics cookies: measure how pages are used.
Your choices and rights
You can ask us to access, correct or delete your information at any time by emailing us. Shoppers: because we don't know who you are, tell us the store and roughly when you chatted so we can find the session.
- Clear cookies in your browser to reset your device ID.
- Retailers can ask us to close their account and delete their store data.
- Depending on where you live, such as California or the EU, you may have extra rights. We honor those requests too.
Children
MainStreet is not directed at children under 13, and we do not knowingly collect their information. If you think a child has used it, contact us and we will delete the data.
Changes to this policy
We will update the date at the top when this policy changes. For big changes, we will let retailers know directly.
Contact
Email hello@atthemainstreet.com with any privacy question or request.